Sometimes we need a little extra boost for our businesses, whether you’re growing quicker than you ever imagined or you feel as though you’re dragging behind the competition. Pre-existing businesses can add a profitable sidearm to their current model by offering personalisation, no matter your set up. We’re here to discuss not only how to…
Shopping for parents or parental figures is considered tricky by most; “don’t worry about getting me anything” and “Just spending some time with you would be enough” are typical quotes when discussing the day of celebration with parents. Nonetheless, children of all ages often want to give a gift to their parent as a token…
Taopix has an incredible sense of community, regularly engaging in charity events or themed dress up days in aid of a good cause. We organised a collection within our office throughout the period of Lent to group together and donate as much as we could to our local food bank, Cramlington Food Bank which is…
As a retailer, offering personalised gifts and photo books is a great way to get into sales of timeless products. By selling items which are unique to the buyer, we naturally gain a reputation for gifts with longevity – a reputation which is enhanced by great quality production standing the test of time. It would…
Mother’s Day, or Mothering Sunday, is a globally recognised event celebrated in over 50 countries. While the true origin is unknown, the sentiment is universal. When is Mother’s Day? Unique to Mother’s Day, the date for celebration varies significantly dependent upon where you are. In the UK, Mothering Sunday falls on the 27th March for…
Valentine’s Day is a huge calendar event for retailers – year upon year smaller holidays hold a bigger presence in our lives, with greeting cards and reminders everywhere you turn. As the markets grow so do consumer’s expectations, who find themselves pushing to source the perfect gift for their significant others. Your Valentine’s Day e-commerce…
There is no doubt that the pandemic has added to the changing and adapting of photo market trends over the last 18 months or so, but there have also been other key drivers that have added to these new trends. Some of these drivers include environmental impact and financial feasibility as well as the search…
We recently had the opportunity to have a chat with Pops Founder and CPO, Paul-Antoine Campos about their exciting range of Lenticular products that has become the latest craze in the photo personalisation community. Pops not only have a consumer-based site, but also offer collaborations with print service providers who are looking to expand their…
Last week we published part 1 of our 2 part series on crimes of User Experience according to Craig Sullivan. In today’s article, we continue with part 2, where we will delve into 3 more common “crimes” that prevent users from converting on your website. Crime 4: Not knowing what your value proposition is…
A few weeks ago, we had our first virtual conference, and we had the privilege of hearing from Craig Sullivan (@optimiseordie) about crimes of user experience and how to fix them. Craig has been blending Experimentation, UX, Analytics and Customer Research for over 13 years, powering growth for companies like Google, Amazon, Spotify, Eurostar, Lego,…