We often get asked what is required for a photo & personalisation commerce business to be successful. We had the privilege of sitting down in an interview with Enrique Elguero, founder of Imprimart, trading as Fotosmile in Mexico to get some insights. Enrique and his team realised in 1989 that the world was moving toward…
There’s no doubt that the digital era has made photo storage and printing of cherished memories easier. Why is it then, that customers often fail to complete their photobook projects and sometimes, less than 30% of those actually complete their purchase? Today we’ll look at some key reasons that customers fail to complete their photobook…
Purchasing your Taopix personalisation and photo gift software is only the first step of your journey to becoming an online photo gift retailer. Today, we’ll help you with 4 tips to creating the perfect online personalisation and photo gift store. Be Clear About Your Offering It’s important that your customer can see instantly that they…
If your house were on fire, what would you grab? Not too long ago, I found myself evacuating a guesthouse when the fire alarm went off. I grabbed my kindle & my laptop before leaving the building. After being told it was a false alarm, I found myself pondering my choice of “grab”. I quickly…
We live in an era of instant gratification, even if you don’t conduct your business online, your clients will expect you to have an online presence. Before clients are making use of your services, they will likely do their research online. If clients can’t find us online, chances are the business opportunity is lost. With…
The world we live in today, is digital-centric. When last have you actually printed or turned your images into something tangible? After we’ve uploaded our images to the cloud or social media, do we ever look at them again? It is as a result of this truth that the photo-personalisation industry has flourished and is…
Increase Your Footprint Globally The world as we know it would be significantly different without print. The introduction of digital storage solutions to the world in the early 00’s has simplified life as we know it. As a result, It has done something else as well – it has made us forget the beauty of…