Be Clear About Your OfferingIt’s important that your customer can see instantly that they are in the right place. Imagery is very important, but so is your content! Often you’ll find that although beautiful illustrations are used on websites, they’re not a good representation of what’s on offer. Your USPs (Unique Selling Propositions) should be apparent without needing to look through multiple pages.
Use The 3-Step ApproachPresenting too many options to the client before taking them to the designer can be deterring. Generally, a first visit is experimental, and prospects want to see how easy it is to use your tool or browse your product range. Asking the customer for too much information upfront, like a long registration form or too many product related questions can result in customers bouncing off your website. Instead, make sure the customer can register with fewer details, choose a product easily and head straight to checkout.
Your 3 steps should be:
- Select product
- Design product
- Purchase product