Taopix, the world’s number one provider of photo commerce software has announced 3 major strategic initiatives that bring to bear the most significant innovations in the sector since its birth. Photobook AI, integrated global fulfilment and a full Professional Services portfolio put Taopix at the forefront of the photo personalisation space. Helping customers succeed has been at the heart of the recent announcements.
The photo commerce and photo personalisation space is growing and thousands of businesses all over the world are profiting from selling a whole range of photo personalised products on the internet. Photobooks and calendars, not to mention photo prints are the mainstay of products sold online and the sale of photo gifts is growing fast.
“The online market for photo personalisation products is highly competitive and genuine product differentiation is, as always, the most certain route to success. Without clear product differentiation, online retailers and print manufacturers are left to compete on price and expensive paid search based acquisition strategies.” explains James Gray, CEO and Founder at Taopix. “In the last 6 months we’ve announced more innovation than at any other time in our 12 year history. All of this innovation is focussed on our number one obsession, customer success. We have been very selective in introducing functionality in to our product that speaks directly to our customer’s needs and wishes. We’re placing our software at the heart of customer acquisition, conversion and fulfilment.” continues Gray.
“When I look back at this year so far, everything we’ve done with the product is geared towards driving business growth for our customers. We have dramatically improved the user experience with brand new versions of the online and mobile user journeys. Ease of use is one of the major components of optimised conversion.” says Nigel Lee, Executive Chairman at Taopix. “We’ve added TaoPrint to enable our print customers to print beyond their own product range and geographic borders. This allows them to broaden the products they offer to their consumers and allows them to grow in to new markets. TaoPrint also allows non-printers to enter the photo products business without needing to worry about printing themselves.” adds Lee.
Artificial Intelligence in the photo space means many things to many people, but as a device to create beautiful and meaningful photobooks with speed and ease, AI comes into its own in offering new and innovative photo products to the consumer market. “It’s a widely accepted fact that it takes time to manually make a great photobook. It’s also quite alarming to then understand that 70% of all projects started are never completed. We clearly felt compelled to help our customers solve these challenges.” says Steffen Haaga, Commercial Director at Taopix. “Our AI version of Taopix (Taopix.ai) aims to automatically create wonderful photobooks based on complex AI routines. This means in fact that it won’t take any time at all for consumers to create amazing books. On that basis, we expect to see a dramatic reduction in project abandonment. All of this culminates in 2 simple messages for our customers; differentiate in the market and acquire customers by introducing AI powered photobooks, thereafter significantly improve conversion by creating amazing books that the customer feels compelled to buy for little or no effort.” adds Haaga.
Taopix has been providing its world-class photo commerce solution since 2007. With arguably the greatest amount of experience in the industry, Taopix has learned at first hand what constitutes a successful photo commerce business launch and what makes the difference in terms of revenue growth. It was a natural evolution for Taopix to add Professional Services to its business model to help customers become as successful as they can be.
“Our professional services offering supports our customers at every stage of their photo commerce journey. Starting with effective project planning and preparations, to excellence in project execution, we make sure our customers get off to the best possible start.” says Ollie Renshaw, Head of Professional Services at Taopix. “Thereafter Taopix is on hand to help manage customer installations and guide or deliver excellence in terms of marketing. Customers can pick and choose from a menu of services or choose to buy services packages, everyone’s needs are different. Our aim is singular; make our customers as successful as they can be.” continues Renshaw.
“This is all just the tip of the iceberg. We’ve got even more innovation coming as we gear up for our release cycle for 2019. The feedback we’ve had so far from our customers and our prospects has been so rewarding. Our customers can be sure of one thing, we’re working tirelessly to do everything we can to make them successful, whatever their needs.” concludes James Gray.
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