As I’m sure is the case for most of you, six months ago I would never have imagined that I would find myself being quarantined in my home. Only being able to leave the house for the utmost necessities has certainly changed my perspective about how I spend my time when I’m not working. It has become more apparent after looking at our current trends and figures, that I am not the only one.
Significant increases in online orders
Over the last few weeks we have seen online orders reach numbers that are equal (and in some cases exceed) black Friday sales. We know what you’re thinking; how is this possible when the world is at a near standstill? The simple answer is that consumers have time. In this digital era, taking a photo is as easy as lifting your mobile phone. Thousands of photos, get stored on the cloud. Here they often get forgotten until “there is time” to turn them into a tangible, printed keepsake.
Are we averting the “Digital Dark Ages”?
The COVID-19 pandemic has caused chaos globally, but it may also lead to the aversion of the “Digital Dark Age” that Vint Cerf warned us against in this article. As many find themselves wanting to do something constructive with their time, we are seeing the investment of time into finally creating their photobooks, wall art and many other photo-gifts. Isolation has highlighted the importance of printing precious moments whilst we currently don’t have the “luxury” of holding our loved ones close. Consumers are not only creating these products for themselves, but for family members too as a reminder of happy days spent together, but also as a reminder that better days will come again.
Shift to online with Taopix
Of course, in order for these many consumers to create their personalised products, they need an online store. A space where they can safely create their masterpiece. It has never been more important to take your print business online than right now. With Taopix, you have the ability to easily and efficiently take all your products online in just a few steps. We offer a complete turnkey solution which includes but is not limited to:
- Our product creation tool where you have control of your entire product build.
- Our control centre where you are able to manage every aspect of your product configuration and client data.
- Taopix Designers where your customer can create their personalised products.
- A ready to go shopping cart that enables your store to start selling in no time.
- A production client for easy workflow management.
There is no need for you to be an e-commerce expert, our tools make the entire process simple and our team are here to support you every step of the way.
If you would like to partner with the professionals, or if you would like to arrange your in-depth online demonstration, get in touch here