If you have an ecommerce store, you’ll likely know that the demands for ‘newness’ can be relentless. Trying to find new products which align with your brand can be a difficult task when expectations are high and there’s always a new event around the corner.
Mother’s Day Gift Inspiration
Mother’s Day gift inspiration often fits a brief which doesn’t vary greatly year upon year, so it can be hard when looking for inspiration of what to stock. A luxurious candle, opulent pyjamas and a bottle of their favourite tipple tends to be the gift-guide rulebook. While you can always stock these items, it’s better to add value in a way which tells gift-givers why they should purchase from your store over any other offering the same items.
Straying from this norm will set your store apart from ecommerce competition and make for a more fulfilling gift-giving experience too.
What is trending for Mother’s Day 2023?
While the gift options are usually the same, the tide is very slowly turning more towards the idea of indulgence over practicality. Instead of standard off-the-shelf gifts, buyers are beginning to opt more towards ‘treats’ over token knick-knacks. Brownies are slowly replacing the standard chocolate bar and décor-centric house plants are being gifted instead of short-lived floral arrangements. What does this tell us? That buyers are looking for more. And what does this mean for gift retailers? More higher-value purchases.
Consider this article from Elle. Lists such as these have always offered a solution for varying budgets, including the higher end purchases. However, it’s interesting to see the number of more expensive goods which are suggested. With various other #inspo areas suggesting higher value gifts, the idea of spending a little more on mum is becoming much more normal (and, perhaps, expected).
What is a unique Mother’s Day gift to sell?
As seen in the above article, amongst reams of designer items, there’s still a note to say that it’s the thought that counts. We entirely agree. Despite every individual having complex, unique tastes, this tends to apply across the board.
While it’s great to feel spoiled with luxury items, these are often an emotionally-easy buy in where little thought really needs applying to give a gift which will have impact. For most maternal figures, anything which is special to the duo is likely of higher emotional value than a fancy candle. Allow your shoppers to tap into this notion with the opportunity to personalise gifts with their own photos.
Photo personalisation opens an endless realm of vertical markets which could be adopted by any ecommerce retailer or printer. By adding personalised products to your site, you are creating an ever-green product range which provides a higher value gift for every imaginable occasion.
Through white label properties, your business can allow all designs to be made under your own branding and site – no outsourcing to us, or anything to suggest that the software wasn’t made by yourselves. Your shoppers choose their desired product and upload their images, creating a product (with the optional addition of styled elements) which is totally unique to them. We don’t know about you, but we say that makes for a pretty thoughtful gift.
What do mums like the most?
This is a question of a similar ilk to “how long is a piece of string”; there’s no general answer which is correct. With every mother being entirely unique, the relationships that they have with those celebrating them are equally individual. Of course, you could always ask your mum for what she likes the best, specifically. However, you can’t base your business ideas of Mother’s Day around one person’s response.
Research will help you to create your best Mother’s Day sales period. Consider how your business has performed across previous Mother’s Days, what your target market it, how you approach marketing with your brand and have a good view of what your competitors are doing.
For questions such as this, you won’t get an individual answer. This is good, as you are not catering to an individual. The wider your sample of information is which helps you to make an informed decision for your business, the better. Each business should have a buyer persona/ideal buyer, which may help you to reach the answer for a specific product range. However, this persona is providing answers from a culmination of countless avenues of research that help to direct whether you’re on the right path to sell to your desired customer.
Want to know more about adding personalised gifts to your business?
Our representatives are always ready to talk to you about how personalised print can boost your business. We operate on a no-obligation policy and review, with you, the benefit that personalised photo products could have on your business. Contact us to begin the conversation.