Valentine’s Day may feel in the distant future, but with an ecommerce store you need to be ahead of schedule. With the day dedicated to love looming around the corner, the marketing window for besotted buyers is soon set to open.
You need to ensure that your website can offer a product range worth coveting, at accessible prices for your target market. The last thing you want is to invest time into advertising specialised products that nobody considers buying. Your site should be worth admiring if you’re hoping to sell when stakes are so high.
Out with the old and in with the new
Gone are the days of buying a single rose for your partner year on year. Thoughtfulness is the order of the day, and this is where you come in as a personalised retailer. Refresh your product offerings to keep astride with trends while retaining sales on your big scorers. In the same vein as fashion, the way in which we communicate with one another changes year on year. You don’t want to be trying to flog outdated products dedicated to someone’s “bae” when we’re now all about “the GOAT”.
If you get a little lost in the lingo haze, stick with phrases on your products which are sure to stand the test of time. Review your card offerings to ensure that they live up to the standard expected for 2023 amongst your target market. If you’re needing a little refresh, you can download our free Valentine’s Cards here to boost the volume of your offering. Having high quality products ready to run will surely make your romantic proposals that little bit sweeter.
Don’t you forget about me
It’s true, we’re all still feeling the weight of Thanksgiving dinners, Christmas cookies and New Year Celebrations. It’s time to shake up, wake up, and open up ready to embrace another year of holidays. You need to be ahead of the crowd when selling personalised gifts – after all, you must factor in production and shipping times ahead of the big day.
Flip your calendar over to February and review how ahead of schedule you need to be. When can your shipping providers guarantee delivery by, and how long before then must a product be sent for print? Work backwards from your deadline day to survey when you need to be selling from. Think you’ll have enough traction from a weeklong campaign? Think again. Start advertising your valentines ranges appropriately in advance, if not only to make sales but to also start planting the idea in customer minds that you will be a great shopping destination when it comes to buying for their special someone.
Let the love (and creativity) in
How we express our love is deeply personal, whether it be romantic or platonic. Something which is just so perfect for one couple may be nauseating for another. Personalisation allows for customers to tweak products to perfectly match their desired sentiments. Allow them to have freedom of expression by ensuring your templates and customisable items are aplenty so that they can truly speak from the heart. If you don’t already have our Valentine’s Day Launch Pack downloaded, your customers are missing out. Increase their options by making use of our free designs to allow for a creation as unique as their love. Preview and download the Launch Pack here to improve your product offering.
You can’t half-commit to love
Don’t disregard Valentine’s Day as a capitalist sell-out. Sure, it is a money spinner for many – that money comes from enthusiastic purchasers. There’s a reason your local restaurants are booked out around Valentine’s Day. Many couples and lovers across the world place great sentimental value upon the day, and your products can help to express just how much they love their significant others.
If you’re marketing for St Valentine’s Day (which you should be) then you need to fully commit. Change out your tired homepage hero image in place of a loveable product feature, send love letters with discounts to your customer emails and feel so strongly about your product range that you just have to shout it from the social rooftops. Take pride in your products. Remember that you are allowing your customers to express their love in a manner which is personal to them. A common phrase surrounding any gift giving occasion is how “it’s the thought that counts”; ask yourself, what could be more thoughtful than a hand selected, personalised gift? You’re in the perfect position to sell gifts which will be treasured for a lifetime; don’t deny your customers the joy of giving.
Did you miss the boat?
Are you an online retailer who doesn’t offer a personalised solution to gifts and greetings cards? You’re missing out. Offering personalised photo products increases the value of your items, sentimentally and literally. Our white-label photo personalisation software allows you to sell profitable photo books, calendars, keepsakes, and gifts through an online or desktop editor. You can also take advantage of our AI, designed to minimise the number of abandoned carts you’ll have for photobooks.
Get in touch today – your Taopix area representative will show you just how you can increase your gift revenue.