Artificial Intelligence (AI) is taking the world by storm. Conversations around AI have been conducted for years, with technology progressing in a way which directly impacts consumer’s everyday lives. From proclaimed self-driving cars through to online AI entities which can seemingly write anything you ask it to, everywhere we turn there’s a new development in the artificial intelligence landscape. But how is AI relevant to the print market? We delve in to the top 5 reasons why AI can benefit your print business.
Personalisation and AI
A word which is broad enough to encompass anything you can consider – including Taopix. Personalisation is increasing in value in so many aspects of business. From personalised website experiences, personalised outreach marketing and personalised photo gifts, there’s a growing market for every application.
One thing which is very much an irreplaceable fact of humans, is that we like to be acknowledged. Receiving a bespoke, tailored service helps us to feel valued in our environments – that’s why so many those marketing email clogging up your inbox will use your name, without you being on friendly terms with the sending body. The aim is to make you feel acknowledged, valued, and cared for – all to encourage you to spend a moment longer looking at whatever you’re being sold.
Personalised gifts are having more than a moment. A growing product market, thanks to the USP of personalisation, means that value is being repeatedly funnelled into the personalised gift maker’s businesses. According to Technavio, the personalised print market is set to grow by $11.19 Billion between 2021 and 2025 .
AI in Photobook Creation
As referenced within the above point, photobook creation (within the personalised print bracket) is retaining growth post-covid. AI within photobook creation isn’t entirely new – we’ve been leading the way with Taopix AI since 2020. Designed to quicken the end user’s creation experience, and to reduce the number of abandoned projects, Taopix AI incites success and sales all round. Did you know that around 70% of photobook projects are never completed? With Taopix AI, printers know that their customers have a tool which is incredibly easy to use, minimising contact time the end consumer has with the ordering process and breaking down many of the pain points which cause such sale drop-offs. If you’re interested in adding Taopix AI to your current Taopix product, or would be interested in adding this revenue booster to your business, contact us.
Automated Workflows with AI
It’s 2023 – everything in business moves increasingly quick. As some businesses still struggle with paperless invoicing, others rely entirely on automated workflows to streamline their operations. Sending invoices, triggering production processes, follow-up marketing emails and more can all stem from automated workflows. Ensure that you are running the most updated version of your software to be able to set up your own automated workflows – the opportunities are unlimited, allowing your business to focus efforts on the area which need in most. Taopix 2022 gifted the capacity to initiate automated workflows to ensure smoother operations.
By delegating some tasks to automated workflows, printers are now able to refocus their efforts on existing projects and new side-income ventures.
Print can be finicky. Bleeds, crop marks, and questioning CYMK or RGB can be a stressor for every document you are printing. By employing AI quality assurance, you’re setting yourself up for consistent quality prints. Setting your own rules for the QA process will allow for AI – approved items to fly through production, with rejected items being flagged for attention. Whether you’re digitally printing, litho printing or a mix of several processes, adding in automated quality assurance further frees your team’s time for larger tasks, while also ensuring a higher quality output to impress your customers.
Will AI replace artists?
While many users across numerous platforms enjoy the ability to create scenes of their own imagination within seconds, there’s no concern that AI will genuinely replace artists. Consider those who are creating a modern masterpiece with AI channels – the creativity behind the request comes from the human themselves. AI is a substantial benefit to our business and personal lives, although doesn’t appear to be posing risk to the greater art world.
Not only is the human imagination unmatched, but we also know what we would want to see – and sometimes that’s our own photos. Allowing customers to solidify their favourite snaps doesn’t leave you prone to being knocked out of the market by Artificial Intelligence. The capacities of AI are undeniably mind-blowing as the technology snowballs, although nothing will replace human connection and shared memories.
Here you can read our previously prepared blog post, ‘Why artificial intelligence is the future of photobook creation’. Throughout this post we deep dive into several examples of how AI is an invisible wizard to your conversions, and to your customer experience.