Newcastle Upon Tyne 5 July 2019 – Taopix are the world’s leading provider of white label personalisation and photo commerce software and have over 300 customers in 80 countries. They are proud to announce the addition of Maxigrafica in Mexico who have chosen to use Taopix as their personalised gift platform.
“We have been in business for over 14 years and specialise in digital printing, large format printing, photo quality prints, laser and sublimation printing. We had experienced Taopix Software first hand in America whilst looking for new business opportunities. There was a need for personalised gifts in our market and we knew that by partnering with Taopix we could fulfil the needs of our customers.” Says CEO, José Luis Loperena.
Maxigrafica’s clients were government institutions until 2017, thereafter their client base evolved to include small to medium businesses that require all forms of commercial and personalised print. “We particularly loved the easy user-experience that Taopix Software offered along with the fact that it was mobile friendly. Having experienced it first hand as an end user, we knew that it was the right fit for our business.
By using Taopix, we have reduced our costs significantly as we are able to simplify processes that require less manual intervention. We have also been able to increase our online presence. In our physical store, we have limited space and can’t display our entire product offering. Through our online store, we are able to display a larger catalogue of products. Our best sellers are mugs and canvas prints, but our customers love that they can order anything from themed invitations to personalised flasks.” Continues Loperena.
“It’s refreshing to see our customers use Taopix not only for photo products, but also for personalisation purposes. This shows the versatility of the application and that your imagination is your only limit. With the introduction of Text Tags in 2019r1 customers are also able to create personalised story books that expand their offering into this sector as well. We are excited to be on this journey of growth with Maxigrafica and we look forward to many more years of partnership with José and his team.” Says Alejandro Gamboa, Business Development Manager for Taopix in Latin America.