If you’re in the print e-commerce market, you are at some point going to assess Mother’s Day trends for 2023. No matter when you celebrate Mother’s Day, we have below 4 tips on Mother’s Day ecommerce sales to enhance your turnover.
Original Mother’s Day Gift Ideas
Most parental figures begrudge the idea of their child spending their hard-earned cash on them. The gifts you’re selling for this holiday need to be so well thought out that the recipient forgets all about the “no, really, you shouldn’t have…” speech. When it comes to such close familial ties, sentimentality certainly does sell. Receiving a thoughtful, personalised gift from an adult child is likely to mean more than the nursery-mandated crayon card produced in previous years. And chances are, your customers are well beyond their early years.
If you’re lacking in Mother’s Day designs for your personalised products, don’t worry. We have our Mother’s Day Launch Pack to provide you with free cards, backgrounds and more to enhance your product selection at this time of year. With just a few clicks, you’ve dramatically expanded your product possibilities.
Check out a few gifting guides for this time of year to see whether there’s a print product you could add to your repertoire – depending of course on your printing capabilities. Branch out into 3D products such as hanging decorations, mugs and more which can be held in a simple hug of the hands. For some fancy gift-wrapping options, perhaps create gift tags for personalising. The possibilities really are endless when you think about it.
Creating great marketing, year after year
With calendar events such as Mother’s Day, it would be easily to dust off the archives and reuse your marketing from last year. We’re here to tell you that you probably shouldn’t do that – sorry. As fashion evolves between each season, expectations for design seen online also develop. What’s new and exciting one year is forgettable the next.
Look for inspiration in all areas of the world around you. A great place to start would be Pantone’s colour of the year. Viva Magenta has the crown of colour of the year for 2023; the shocking, warm toned pink could be a perfect accent for use in your marketing. Create a cohesive marketing campaign with the same style imagery and colours used across your website, email marketing and social media posts to help create assets identifiable to your brand.
Event marketing such as this also allows for further creative expression than your typical brand guidelines may allow. Take the opportunity to flash in some new colours which contrast (and compliment) your branding to create something which is sure to be noticeable in an over-filled inbox. Have some fun creating stylish marketing assets alongside drawing up a more technical plan. Are you sending automated emails? When are you going to begin advertising for Mother’s Day? Are you going to invest in social media advertising? Google Ads? Have a destination in mind with strategic rungs on your marketing ladder to help you climb up there.
Diversify your offering
Mum, Mom, Mummy, Mam, Mama… the names are endless. Not only do so many of us call our mother’s by different abbreviations, not everyone buys specifically for ‘mum’ on Mother’s Day. Some individuals take the opportunity to show appreciation for those who fill a maternal role, no matter their blood relation or gender. Having the ability to personalise the name of the recipient allows for a wider customer base instead of limiting your audience to those who fit the traditional family mould. As you know that Taopix offers you such versatility, it’s worth shouting out about this feature to your buyers too. Accommodate purchases for a wide range of recipients and draw in the interest for this through your marketing.
Even if your product collection remains the same, present individual items in a new fashion. Update your imagery in use with new designs, product mock-ups and styled photographs to ensure you look fresh and appealing to inquisitive buyers eyes.
Without a hitch
As always, we recommend that you sufficiently test your full customer process ahead of any special calendar gifting event. Hopefully, you only scoured your site recently (in anticipation of Valentine’s Day, perhaps?). But, with any web changes, comes opportunity for failures. Even something as simple as a no-follow link being accidentally applied to a hero image could be severely damaging. Double check, triple check, quadruple check: you can never test for faults too many times.
If your site has more than a handful of pages, it’s a great idea to make use of a crawling software to check for sneaky 404s and other errors. Software such as Screaming Frog is a great way to check that your URLs are all intact, available for free or paid should you require a higher volume of link checks. Using an SEO spider will ensure that links to all of your product pages are intact. You’ll likely be surprised at the number of pages crawled, as it’s easy to think your number of pages stops at the category directive.
Don’t forget that your site isn’t the only thing which can scupper great sales! Unreliable and expensive shipment can remove some buyer security, making them less likely to complete with their checkout. Offering options for carriage is a great way to provide availabilities to suit everyone, although isn’t a quick set-up.
Feeling like reading?
We have more Mother’s Day advice, here.
There’s also articles with more ecommerce advice, not specific to Mother’s Day, should you fancy a scroll through.
Need any more help?
If you’re feeling completely lost and unprepared for this gifting occasion, you can always get in touch. Speak to your Taopix representative to gain some additional insider information on how to plan a perfect Mother’s Day sale period.