Sometimes we need a little extra boost for our businesses, whether you’re growing quicker than you ever imagined or you feel as though you’re dragging behind the competition.
Pre-existing businesses can add a profitable sidearm to their current model by offering personalisation, no matter your set up. We’re here to discuss not only how to integrate photo personalisation into your current business, but why you should.
Is it good to have multiple income streams?
Many businesses and individuals are now investing their time in multiple streams of income. This is not only to increase their revenue, but to also tap into several markets. If you’ve ever read any of the How to get rich or How millionaires make their money articles, this idea won’t be new to you. Warren Buffet, Richard Branson and the eternally controversial Elon Musk are all great examples of how multiple streams of income can bring a huge amount of financial success.
Now, we’re not promising that you’ll become internationally known for huge sums of money just by adding photo personalisation to your business repertoire. We’re showing that a common practice in business is to invest in yourself by opening a passive income while working on something a little more demanding.
Why you should be selling personalised photo products
You could establish a passive secondary income by selling a huge range of things, but personalised photo products offer a unique opportunity which isn’t easily replicated.
Work with Taopix to create a secondary income and be as hands-off as you like. There are opportunities to outsource the physical production along with the marketing of your wares.
Taopix make onboarding as simple as possible with extensive support throughout your journey, with conversations to discuss what you want to get out of Taopix and how we can help to get you there. We ensure that we are on the same page as you from day one.
Personalised gifts are exactly that – personal. 21% of respondents to a survey stated that their preference for personalised gifts was fuelled by uniqueness and a greater level of thoughtfulness.
How will Taopix work alongside your existing business?
Let’s say you already have an e-commerce platform and are looking to begin selling personalised photo products. You could create a mirror of your existing site and only change the relevant branding. It would likely be better to run the two separate businesses alongside each other in different names, rather than sharing a name, if the two don’t meet in the middle. Not only that, you don’t want two businesses using the same name (or variation of) so that you aren’t competing with yourself in search rankings. Being in the top 5 results for 2 searches is better exposure than 2 top 5 results in the same search, as you’re reaching a new audience with a different buying intent. Have a look at our demo site to see how you can make Taopix your own while testing the functionality of our products and previews.
If your existing business is one which will be complimented by the addition of Taopix products, then by all means add these as a new featured range on your existing site. Go all-out on your marketing efforts for launching these new items which are not only a higher value product for you to sell, but a higher emotional value product for the buyer.
Does your business need to be relevant to personalisation?
For the shortest answer, no. If you work in a relevant industry, such as photography or gift sales, then it will be easy to offer your personalised products as an upsell to a package or item already within your buying cycle. However, if your original business is totally irrelevant to the idea of personalised gifting and photo books, there’s still more than enough room for you to expand your business empire with Taopix. Your sales and management of personalised photo gifts and books can be done through your existing location, team and finances. If your original business doesn’t align with personalisation in any capacity, you’re presented with a good opportunity to create a whole new brand – if you desire to.
What if you aren’t set up to print?
Don’t worry, any business can join Taopix onto their existing business model – regardless of whether they are set up to print or not. If your forte is in e-commerce, and not related to manufacturing, you’re not locked out of selling high return personalised gifts. We can work with you to find a printer which best suits your needs and product offering. Outsourcing elements of the process, such as the printing, will allow you to concentrate on what you do best, while ensuring that your products released are of a high quality finish and set to impress your customers.
Have some fun with us!
Depending on what your established business is, you may feel that you are lacking some creativity and fun in your everyday. With Taopix, you have full freedom of expression thanks to our white-label business model. Ecommerce sites are great spaces to push your design capacity, implement some experimental assets and scheme up some exciting marketing campaigns.
Add variety into your work to help push your enthusiasm and interest further, which will be conducive to overall success of your combined ventures. Commonly, the more you enjoy something, the more you want to do it. If you start to enjoy your work more, you’re probably going to want to invest more time on it. Investment being a carefully selected word choice here! Having an extension of your business which doesn’t rely on typical boring business activities will be an exciting project for you to work on and see flourish!
Will Taopix work with my website?
We link up to any website, with many of our customers using Magento, WooCommerce and WordPress amongst many other names. There are numerous avenues of installation for you to choose from; our easiest installation yet comes in the form of a Shopify plugin. Opting for the Taopix Shopify plugin is your easiest path towards selling personalised goods and photo books on your website, as it is aimed at those who don’t necessarily have the most technical understanding of web extensions and integrations.
How to market your personalised products
As briefly mentioned above, selling personalised gifts and photo books allows for a huge breadth of creative expression. Gone are the days of sticking to supplier guidelines for marketing your products. With Taopix, you choose how you position and present your company along with which niche you would like to target. If you’re new to marketing, we have a growing library of guides available for how to begin your e-commerce site. If you need a little more help, then you can always outsource to an agency. Alternatively, discuss with your account manager how we might be able to help.
Want to talk more about integrating Taopix with your business?
Our dedicated business development managers are on hand to discuss how we can work together. Contact us and your local representative will reach out to get the ball rolling.
Don’t forget, we’re a global company – our team reach every continent. No matter where you’re based, you’re never too far away.