Those who are considering branching out into the photo print market will have many questions, and rightfully so. Here are some key considerations, and answers to FAQs for the photo print realm.
Do photobooks make money?
The short answer: yes.
Photobooks make up 60% of sales within the photo print market, with an average spend of $26 and $41 (USD) for standard and layflat photobooks respectively. Retailers have a myriad of upsell opportunities within the photobook bracket: optional bookmarks, presentation boxes, additional pages, even a choice of leather or printed book covers. By using Taopix as your photo editor software, you have the ability to add in as many of these options & extras as your business sees fit.
Is it profitable to sell photos?
The photo print market is wide and variable in products. By retailing photo gifts, prints and photobooks, you are stepping into a market which has a predicted value of $27.7 billion USD by 2030. Within this market, you could find your own niche: personalised pet products, games and cards, and specific target markets such as parents of school-aged children.
Whether you are outsourcing your print, or have production capacity in-house, your overheads within this market are generally low when comparing to other specialist markets.
An added benefit of working with Taopix is that you don’t have additional fees for adding products to your repertoire. You can also make use of thousands of product models and Launch Pack items (think photo themes, stickers, fonts and more) to populate your site with no need for outsourcing additional design work. We look after you, our customer, so that you can look after yours.
Who buys photo gifts?
Personalised gifts, photogifts, calendars and photobooks are still a particularly sought after gift item, showing no sign of demand slowing down.
57% of photo based merchandise was sold to 25-37 year olds when studied. While many purchased with the intention of gift giving, this figure helps to quash the idea of photo gifts being limited to an ageing audience.
“The photo merchandise market has great staying power, with a strong base of repeat customers as well as a surprising level of buyers among younger people, even teenagers”
- David Haueter, Director and Founder of Rise Above Research
What is the best program for selling photo gifts and photobooks?
If you’re interested in adding a photo-print sidearm to your business, you’re clearly looking for the best software around. Well, good news – you have already met us!
Taopix is an industry leader in photobook software thanks to an endless list of opportunities, innovation and support. Unlike other personalised print software providers, we don’t limit our customers.
With Taopix, you are empowered to print and produce as many products as you like. We have an enormous catalogue of product templates available for you to use freely, and we don’t charge you for adding in your own. Pick and choose your offered sale items, and change when it suits you – you’ll find no limitations here.
Not only does Taopix extend total freedom to its customers, it also boasts editors which can’t be competed with. With Taopix Online, Taopix Desktop and even your own Mobile Application through working with Taopix, you are poised to meet your audience exactly where they are.
With regular upgrades, continuous innovation, multifaceted support and years of success under the belt, Taopix offers a solution to all personalised print providers.
For more information regarding the Taopix software, head here.
We’d love to talk with you about building your photo print business: try out our free demo site and contact us to meet the market leader in photo personalisation.