Mother’s Day, or Mothering Sunday, is a globally recognised event celebrated in over 50 countries. While the true origin is unknown, the sentiment is universal.
When is Mother’s Day?
Unique to Mother’s Day, the date for celebration varies significantly dependent upon where you are.
In the UK, Mothering Sunday falls on the 27th March for 2022. If you are a business selling only within your own country, you need to make a big hit with your Mother’s Day products and plans. If you’re an international business, this means that you need to be available with high quality Mother’s Day products for most of the year. Make sure that you check a few months in advance for when it falls within your market, so that you have time to prepare.
Ready with Mother’s Days gift ideas
There’s a lot of pressure on finding the perfect gift; flowers and chocolates are typical gifts for mother figures. While they’re tried and tested, they’re also often underwhelming. A key to perfecting the gift choice is to select something unique to you both, which can be found nowhere else. Personalisation is your friend here. So many of us now search high and low for great gifting ideas which fit within our own budgets.
Within the UK alone, there’s a monthly average of 74,000[1] ‘Mother’s Day’ online searches. Similarly, there’s 74,000 searches for ‘personalised gifts’. Other related searches such as ‘Mother’s Day gift ideas’ and ‘Mother’s Day presents’ bring in 5% of this search volume.
Take advantage of the demand and explore your personalised gift offerings. Mugs, photo books and cards are amongst the popular gifts which give that little bit more through personalisation.
Sentiment or spend: The best Mother’s Day gift
Whether we’re buying for Mum or mum-like figures, most of us want to spoil them as thanks for all they do. Splurging on lavish gifts, however, isn’t always an option. Team this up with the fact that some people are naturally hard to buy for and it’s easy to lack inspiration. Allow those searching for the best Mother’s Day gifts to find something unique, which will be sure to get them in the good books.
Direct your customers to high quality gifts – but remember, this doesn’t have to break the bank. Encourage your customers to browse smaller gifts with sentimental value. Pushing for emotional investment over financial investment is a great way to sell gifts which are meaningful and long-lasting. With this method, you won’t be leaving your pockets empty! Shoppers will increase their spend by 7% when buying gifts which feature an element of personalisation[1]. Driving the sales of personalised products over your off-the-shelf items increases your income and increases the sentimentality of the gift. After all – it’s the thought that counts.
Are you still relevant?
Even if your website stocks niche products, you should still keep up with trends. Your web design and product design should go hand in hand for a consistent brand. Offering updated styles of your products will keep you relevant and make for a thoughtful gift. Styles are always rotating, so keep an eye out for what is ‘in’ and focus less on what is ‘out’. Focus on offerings which are a nod to the current trends, but not something that’s likely to die out any time soon.
Even when offering customisable items, where the customer deals with the styling, it’s still important to ensure your product is high quality and fits into the standard expected. Even Good Housekeeping[1] recommend personalised products as an ideal Mother’s Day gift, so the time really is now.
Are you reaching your potential?
Do you feel as though your stock is lacking? Invest in quality items which can be used for all gift giving occasions. Diving into the personalisation market can give your business endless high margin opportunities, for little work. Using Taopix software, your customers can create their own products while you outsource the printing. As a 100% white label company, the full customer interface can be easily branded to match your website with no hints that we’re involved.
Looking for some more tips on preparing your web-store for calendar events? Here’s some more useful information in our How To Prepare For Valentine’s Day E-Commerce post!
No matter the occasion, your turnover can be enhanced through the offer of personalised product services. We’re offering tailored solutions for each customer, so we’re confident that we could fit in well with your current business model. Contact us for a chat, or take a look through our free demo site to get an idea of what we can help you achieve.