Last week we published part 1 of our 2 part series on crimes of User Experience according to Craig Sullivan. In today’s article, we continue with part 2, where we will delve into 3 more common “crimes” that prevent users from converting on your website.
Crime 4: Not knowing what your value proposition is
Understanding and knowing your value proposition gives you the opportunity to distinguish yourself from the competition. There are three kinds of value propositions; unique value proposition, unique sales proposition and unique campaign proposition. Some examples of what your value propositions could look like are:
- Mc Donalds: “We make things easier for you”
- A Beer Subscriptions Service: “Craft beers delivered to your office”
- Restaurants: “We deliver to you by partnering with Uber Eats”
- Subscribe for 12 months and pay for 10
Take some time to identify your value propositions and use them to boost your sales! Need a little help on where to get started? Take a look at this article here on how to create your value proposition.
Crime 5: The first visit to your website is terrible
A common mistake when testing your own website, is that the cookie banner is not enabled in the wireframe, so you don’t see the website experience that your customers do. Another awful experience for your customer is having a popup before they’ve even had a chance to browse through your site. Some common mistakes relating to cookie and other popup banners are:
- They blend into your website (same colours, fonts and design)
- The window covers your entire product offering
- They come up before a user has been able to experience your website
So how do you fix it? Use smaller cookie messages and make sure they are clearly different from your webpage design. Don’t fire off newsletter signups, special offers or any other pop up before a user has had time to look around. Use triggers to time your pop ups based on the user’s browsing or time spent on a page.
Crime 6: Your product is slow to use
If your website (or product) is slow to use, you’ve already lost your customer. We live in an era of instant gratification, and the pandemic has accelerated our expectation of faster turnaround times and better service delivery. Here are some important reasons you should rectify your product if it’s slow to use:
- If you’re competing with someone else and their product is faster, you lose
- Google now uses the ‘user experience’ of performance to measure your site
- If your site is slow to load on desktop & mobile, you WILL get less traffic
- Slow loading hits YOUR website, with less engagement & revenue
Make sure that you are continuously testing the speed of your website with tools like Experte webpagetest.org ,Google Developers Page Speed Insights
Taopix, more than just a software solution
At Taopix we believe that purchasing our whitelabel photo-gift and personalisation software platform is only one part of your journey to success. Our customer success team will work closely with you and your team members to ensure that business not only launches successfully but continues to grow and bring you returns. If you’d like to get in touch to discuss your needs, get in touch here