Vertical markets: the options are endless, and you may struggle to choose your specific audience when the variety is aplenty. One sure-fire way for your business to struggle for custom is by appealing to too wide of an audience. Sure, everyone can make use of print at some point, but your business will flourish if you select a specific group of people and tell them exactly why they need print, and why you will solve their printing problems.
As a print business, opportunity is on your side. While the world appears to be heading towards a digital approach, the value of print is rising as customers are more selective over what they commission for print. With printing items which are better valued to the individual, they’re more likely to upgrade or purchase a higher line than if they were printing en masse. Particularly prosperous markets over the last couple of years have included pet related gifts, games (think jigsaws and board games) and sentimental products such as personalized gifts and photobooks.
Within these markets, there has been growth for printers sustained over recent years. According to Technavio, the jigsaw market has a forecast sustained compound annual growth rate of 15.1% until 2025. By creating personalised jigsaw puzzles, you’re allowing little league teams, proud parents, child educators and more to have a puzzle which not only tickles the brain, but also maintains personal interest. Jumping into an inflating vertical market will provide you with opportunity for business growth, reaching new audiences and a means to adapt your business to better what is already an in-demand product.
How can you add value to a growing market?
Respondents to a survey by Aspin found that consumers will pay an additional 7% for an item which features an element of personalisation
Consider the love of pets. Many pet owners completely spoil their paw-ed friends (and those with hooves, fins, webs and more) and see them as an extension of the family. The pet accessories market is set to reach $42.3 billion by 2026. If you’re passionate about pets, take a slice of that market by offering personalised pet bowls, ‘Fido’s first Christmas’ tree decorations, and tote bags emblazoned with a photo of the furry friend. Consider niches which interest you and think realistically about how this can apply to the world of print. Whatever you choose, you can create it with cutting-edge personalisation software.
As a Taopix customer, you’ll be provided with thousands of digital 3D models prime for personalising. Templates from clocks to travel mugs, tote bags to sandals – Taopix customers have a wealth of free 3D models to present to their prospects for preview ahead of print. As a personalisation software provider, Taopix has customers across many varied markets. Memorial services, card and board games, bouquets with books – the possibilities in personalised print are endless.
Increasing your ROI as a printer, reaching a concentrated audience ready to buy, and finding the bridge between work and personal interests, are all benefits of personalised print within vertical markets.