Paddyfield expands product range with Taopix purchase
6 February 2017
Singapore Creative Agency, Paddyfield, has made its first move into the personalised photo market with the purchase of Taopix Professional photo commerce platform.
The company already has a wide service offering that includes photography, print, publications and graphic design as well as impressive client list encompassing education, government and private sectors.
The business was established in 2007 by Paddyfield director S K Lee and currently employs over 100 personnel across two sites in Singapore and Malaysia. The company’s production facilities include a range of high quality offset presses, specialist metallic printing and Xerox digital equipment.
Says Mr Lee “When our local Taopix representative, RHS Asia, first introduced us to Taopix, I knew immediately this was a platform that would be a perfect fit for Paddyfield and our customers. Taopix is a specialist in the photo gift segment and we were very impressed with the features and the potential applications in the market.
At Paddyfield, we’re always looking for new creative challenges and how to bring new, innovative products and services to our loyal customer base. We’re also focused on bringing new customers on board and plan to target the professional, educational and consumer markets with a range of beautifully designed, unique photo products. We’re planning to specialize in photo books, calendars, canvases and corporate photo gifts.
I particularly like how simple it is for customers to upload pictures into the ready-made templates and the wide range of design tools that makes Taopix one of the easiest to use photo commerce platforms on the market.
Taopix Business Development Manager for APAC, Les Bovenlander adds “The guys at Paddyfield have an amazing mix of talents and a perfect mix of customers who, I am sure, will be receptive to the products and services Paddyfield are looking to offer. We’re all excited for the future and looking forward to a long and fruitful partnership.