Despite a growing digital world with the instant social share of photos, the demand for high-quality, personalised photo products continues to grow. But with that demand comes higher expectations—consumers want tools that are intuitive, seamless, and delightful to use. Pikto, a Canadian photo book company with a strong reputation for quality, recognised this shift early on.
Founded in 2003, Pikto began as a boutique provider of premium photo books, serving both professional photographers and everyday storytellers. Over the years, the company evolved alongside the photo printing industry—expanding their offering while maintaining a clear focus on craftsmanship and customer experience.
But as competition in the space intensified, it became clear that staying ahead required more than just quality prints. It meant investing in the user journey, ensuring that the process of creating a photo book was as joyful as the final product itself.
That’s where Taopix came in.
The journey to Taopix
In 2019, Pikto made a strategic decision to switch to Taopix, after having used other photo personalisation platforms..
“We were drawn to the strength of the Taopix platform right away,” says Andre Souroujon, CEO of Pikto. “The engineering behind it was impressive—especially the template creation tools and how well the system handled production management.”
Taopix stood out not just as a piece of software, but as a complete ecosystem. For Pikto, it wasn’t just about moving projects from start to finish—it was about making every step easier, smarter, and more engaging for their customers.
Why being first matters
When Taopix prepared to launch its reimagined Taopix Online editor, Pikto was invited to be the first beta tester – a role that could come with challenges, but also big rewards. Pikto didn’t hesitate.
“In the photo personalisation space, the software and user interface are becoming the real differentiators,” Souroujon shared. “We want our customers to feel excited and empowered when they create something meaningful. So if there’s a breakthrough coming, we want to be first in line to offer it.”
Beta testing can often feel like a slow back-and-forth, but that wasn’t the case with Taopix. The experience was described as cooperative, responsive, and deeply collaborative.
“It felt like we had our own team of developers sitting next to us. Issues were addressed almost immediately, and communication was excellent. We never felt like we were navigating it alone.”
This hands-on approach to development is a reflection of Taopix’s commitment to long-term relationships – not just by delivering a product, but in helping their customers thrive.
Pikto’s lab
Results that matter
Since implementing the new online editor, the impact on Pikto’s business has been substantial and measurable. The new Taopix Online encourages:
- Higher conversion rates
- Reduced abandoned project ratios
- Increased average order values
But perhaps even more valuable has been the feedback from customers. Fewer support tickets stem from happier customers, which helps to save time for retailers and Taopix.
“Our users tell us that the interface is easy to use and fast. That matters. It keeps them engaged and makes the creation process more enjoyable. And when creating is fun, people come back to do it again.”
For a company built on creating meaningful, tangible memories, that’s the ultimate win.
Responsive support, seamless integration
Of course, great software is only as good as the people behind it. For Pikto, working with the Taopix team has been just as rewarding as using the platform itself.
“Taopix staff are professional, efficient, and genuinely helpful. If a challenge arises, it doesn’t get stuck in layers of support tickets. You get the sense that they care – and that they’re right there with you, solving problems in real time.”
Whether it’s working with the API, setting up new product designs, or improving the user interface, Pikto always felt they had direct access to expertise.
That level of support helps to reduce downtime, eliminate frustration, and keep momentum going – crucial in an industry where timing and customer satisfaction are everything.
Looking ahead: Growth with purpose
In the past three years, Pikto has continued to grow, becoming the go-to Canadian provider for high-quality photo books, trusted by both professionals and amateurs. And while that success is worth celebrating, they’re not done yet.
“We want to expand our market share by creating products and designs that cater to every occasion or life event. We believe everyone should have the opportunity to turn their memories into something lasting.”
With an amazing Google merchant rating of 4.9 stars and hundreds of verified reviews, it’s clear that customers are resonating with Pikto’s approach.
By combining quality products with outstanding customer experience – and powered by smart, adaptable technology – Pikto is well-positioned for the next chapter.
A shared vision
At its core, the Pikto-Taopix relationship is built on a shared goal: to make the creation of photo products easy, enjoyable, and impactful.
Through continuous innovation, real collaboration, and a deep understanding of user needs, they’ve created an experience that turns simple moments into treasured keepsakes.
If you would like to join Pikto in success within the photo printing industry, contact Taopix today for a personalised run through of how your business can flourish.